With the primary election season already underway and the fall elections looming, many campaigns are reaching a critical juncture where every resource available has to be utilized in every possible way for maximum impact. Also, in speaking with a number of candidates, large amounts of cash through donations are simply getting harder to come by as this recession continues fester, sucking the life out of our economy.
With a great deal of pain, I’m watching a number of candidates use Twitter and Facebook not only ineffectively, but incorrectly, as well. While I hold no special degrees or certifications in social media, I’ve been in the online chat world since 1991 when I became a charter member of America Online. Over the years, I’ve seen the whole field of social media evolve in terms of technology, while some of the basics of truly connecting with people have gone really unchanged. Human nature will probably not change much just because we can connect more easily in cyberspace than ever before, and it is this basic disregard of human nature that is leading to less than hoped for results by political campaigns using social media.