#OpSLAM: Target 1 – OralB

The first targeted sponsor of MSNBC is Oral-B, the oral care company. We believe this to be particularly appropriate for several reasons. First, they are a company dedicated to clean mouths. How antithetical to their corporate mission that they would sponsor the hate speech and oral filth that deluges the viewers of MSNBC! They are also a business in a crowded space with plenty of competition fighting for market share and should be sensitive to market share loss. Many companies manufacture dental floss, electric toothbrushes and manual toothbrushes. They also like to present a family image.

Oral-B is a subsidiary of Proctor & Gamble. As a subsidiary brand, it has its own brand manager who must report to P&G management any significant level of consumer contact and negative activity.

Remember, this is more than simply a boycott. The purpose is to communicate with the company and let them know you are choosing to do business with one of their competitors and why.

Company Info

Website

http://www.oralb.com

Twitter

@oralb

Facebook

https://www.facebook.com/oralb

Phone

Oral-B Consumers: 1-800-566-7252
Glide Floss Consumers: 1-800-645-4337

E-mail Link

http://pggillette.custhelp.com/app/ask/p/349/session/L3NpZC8tWjVBTjVuaw%3D%3D

Suggestions for Contact

Be courteous but firm in your contact with the company. Any use of foul or threatening language will defeat the purpose and is not what we are about. We are asking them to withdraw their advertising because we do not want our consumer dollars to be used by MSNBC to both lie to us and to be used to promote hate speech against the good and decent people who hold traditional values in America.

Suggested topics for social media and e-mail contact:

• Mention the quality of the product does not belong with vile hate speech against American values
• Mention the irony of a clean mouth company supporting people who call Americans racists and “teabaggers.”
• Mention that you are going to purchase from a competitor until they stop supporting MSNBC with your consumer dollars
• Mention they are free to advertise anywhere they want, but you will exercise your right to buy what you want
• If you have specific hateful speech from people such as Maddow, Matthews, Schultz, please feel free to provide links in your message

Vary your message. Try to avoid simply retweeting or just “liking” prior messages. It is okay to retweet or like prior messages as this does  reinforce those messages, but don’t stop there. Compose your own message.

Use the hashtag #OpSLAM on Twitter to gain momentum. If you would like to use #tcot #ocra #teaparty or other tags, feel free. This might bring in others who might not have heard of this.

If questioned, please refer others back to this site so they can read the original article on #OpSLAM by clicking here.

For a list of additional sponsors for your personal boycott, click here.

However, we would ask that you please follow Alinsky Rule 13 and stay unified on one target in a constant barrage until we see results.

Remember, we can use the liberals’ tactics without becoming as disgusting as the liberals. We can do this with class and style.

God bless and happy hunting,